Ingredient Directory

Sodium Ascorbyl Phosphate (Stay-C) - a stabilised form of L-ascorbic acid, commonly known as Vitamin C. Stay-C is a powerful anti-oxidant and free radical scavenger. It stimulates collage production, increases skin firmness and evens the skin tone. Studies have also shown Stay-C to be effective at reducing the appearance of skin blemishes and acne. 

Stay C is a highly stable form of Vitamin C in comparison to straight ascorbic acid. This means that you don't have to worry about oxidation and a short shelf life like you do with L-Ascorbic acid containing products. 

Benefits: decreases age spots, evens skin tone, improves skin firmness, protects from photo damage, improves appearance of acne

Can be found in: 5-in-1 Rejuvenating Facial Serum


Retinol - Retinyl Palmitate - is the combination of retinol (Vitamin A) and the fatty acid palmitic acid. Research has shown it to be an effective anti oxidant, particularly in protecting the skin against sun damage (that doesn’t mean you can forgo sun protection).

Because retinyl palmitate is converted into retinol and the active compound retinoic acid once it is absorbed by the skin after being topically applied, it is less irritating and gentler on the skin than retinol in its pure form. If you are prone to skin sensitivities, this form of retinol is the best option for you.

Benefits: Improves the appearance of the skin, lightens dark spots and plumps the skin. Retinyl palmitate is effective in boosting collagen production, which can help you look more youthful and radiant.

Can be found in: Retinol Repair Skin Creme


Hyaluronic Acid - Sodium Hyaluronate – most commonly known as “Hyaluronic Acid” is a natural compound present in the body wherever moisture is stored (in the skin, hair, joins, nerves, eyes). Hyaluronic acid helps to retain over 1000x times its weight in water within the cells of the skin, making it a great hydrating ingredient. No other biological substance can retain as much water as hyaluronic acid.

Benefits: Because of its water retaining abilities hyaluronic acid is an excellent moisturizer that leads to soft, smooth, plump and glowing skin.

Can be found in: 5-in-1 Rejuvenating Facial Serum, Retinol Repair Skin Crème. Botanical forms of Hyaluronic Acid can be found in the Hibiscus & Pomegranate Detoxifying Clay Mask and the Amino-Active Eye Gel


Glycolic Acid – is a naturally occurring substance that belongs to a group of chemicals called alpha hydroxyl acids (AHAs) which can be found in fruits and milk. Glycolic acid is an exfoliator, which removes the outer layer of dead skin cells on your skin, bringing fresh, new skin to the surface.

Benefits: Glycolic acid really is a miracle ingredient, It can lighten discoloration of the skin, sun spots, age spots and hyperpigmentation, leaving your skin tone even, radiant and refreshed. The exfoliating effects of glycolic acid can also help with mild acne, blackheads and whiteheads.

Can be found in: Hibiscus & Pomegranate Detoxifying Clay Mask

Warning! Glycolic acid increases skin sensitivity to ultra violet radiation meaning that you should always wear sunscreen if you are using glycolic acid in your skincare routine.


Matrixyl (palmitoyl-pentapeptide 3) – a peptide that stimulates collagen synthesis and skin repair. It works by mimicking the appearance of broken down collagen, causing your skin to react by producing more collagen and elastin. It promotes growth of skin cells, which effectively removes facial wrinkles.

In 2013, research was conducted at the University of Reading which found that Matrixyl can nearly double the amount of protein needed to give skin its elasticity.

Benefits: Matrixyl is an ingredient that provides long-term results, meaning results aren’t noticeable immediately and are best observed with long-term consistent use. The long-term results are a reduction of wrinkle depth, wrinkle volume and an improvement in skin tone.

Can be found in: 5-in-1 Rejuvenating Facial Serum


Matrixyl Synthe-6 (palmitoyl tripeptide-38) – a peptide that increases the production of 6 major constituents of the skin. It regulates cell activity, wound repair and collagen production.

Benefits: Matrixyl Synthe 6 works particularly well on forehead wrinkles, expression lines and crows feet. Studies carried out on the efficiency of Matrixyl Synthe 6 found a 31% decrease in forehead wrinkle depth and volume.

Can be found in: 5-in-1 Rejuvenating Facial Serum


Argireline – Acetyl Hexapeptide – a peptide which can prevent the formation of wrinkles by inhibiting muscle movement. It's known as an alternative to wrinkle relaxing injections, however the way it works is very different.

Benefits: Argireline has the power to smooth out wrinkles and expression lines by as much as 17% in 15 days and up to 30% in 30 days.

Can be found in: 5-in-1 Rejuvenating Facial Serum


Kaolin Clay – a soft, white cosmetic clay rich in silicon (not the same as silicone!) and aluminium silicate. It is known for its purifying and oil absorbing properties.

Benefits: Kaolin is a fantastic, gentle decongestant and exfoliator. It has the power to cleanse the skin, clear congestion and balance oily skin by absorbing excess oils.

Can be found in: Hibiscus & Pomegranate Detoxifying Clay Mask


Co-Enzyme Q10 also known as ubiquinone is an antioxidant enzyme naturally produced by the human body to fight free radicals that cause oxidative damage to skin cells. As you age the amount of CoQ10 produced by the body decreases making your cells more vulnerable to damage.

Benefits: CoQ10 is an antioxidant with skin-soothing properties. Studies have found CoQ10 to be effective in reducing and slowing the appearance of signs of ageing such as wrinkles and fine lines.

Can be found in: Hibiscus & Pomegranate Detoxifying Clay Mask